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My Introspective

by Laurus Nobilis
My BrainCast

Supply Chain

Supply Chain Management:

Customer Care (E)

Supply Chain Management


What was the evolution history of supply chain management? What are the main components of supply chain? How big is the importance of supply chain integration?


Posted: Sep 2011

The customer care is becoming more and more important factor in every industry. Ever increasing supply of the products but also growing demand for every product category is creating the environment where customer care is important in order to provide the full and quality service.

Customer CareSuccessful manufacturers today are the companies that are meeting the demands of retailers. That demand is in the constant increase. The customers are becoming more and more demanding. Customers who buy and use their products not only want them to be top quality product. They also require high quality service.

The quality of the service is required both before and after the sale. Customer service can primarily be defined as activities designed to reinforce total customer satisfaction and build long term customer loyalty.

The benefits of improved customer service are not limited to customers only. Manufacturers are beneficiary of improved service as well.

Supply chain management plays a very important role within the company. The supply chain generate most of the costs of the company, due to the width and complexity of the function (manufacturing, warehouse, distribution). Any inefficiency can create tremendous negative impact to the company. On the other hand, good supply chain management can bring huge benefits and competitive advantage to the company.

First, satisfied customers are loyal. That is increasing the company's product and service market share.

Second, profits can actually be generated from many customer support activities such as service parts and services.

Customer service is associated with almost all of the supply chain components. Still, it is mostly linked with manufacturers, distributors, retailers and consumers. Manufacturers and distributors provide and maintain customer service. Retailers and consumers are receiving that service.

Continue Reading:

Overview of Supply Chain Components
Historical Development of Supply Chain
Traditional and Modern View to Supply Chain
Supply Chain Activities
Order Processing
Demand and Supply Planning
Inventory Management
Customer Care
Integrated Supply Chain
Financial Resources
Integration vs. Non-Integration


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