BIZ SPONZORS
popular biz reading
Marketing Mix: Promotion
Employee Turnover
Marketing Mix: Price
Planning and Organizing
Maslow's Hierarchy of Needs
Key Performance Indicators
Sustainable Competitive Advantage
Ishikawa Fishbone Diagram
Price Determination
Supply Chain Concept
Employee Induction
3 Basic Finance Statements
Sales Forecast Accuracy
FMCG Sales Boosting
OTIF - On Time In Full
Merchandising at the Point of Sales
Promotion Mix: Advertising
Employee Motivation
Porter's 5 Forces
CHECK ON BIZ DEVELOPMENT
biz sponsors
BrainCast Relaxation
Advertise on Biz Development
My BrainCast
Energy Booster
Twitter
biz archive
2012
2011
2010
2009
2008
2007

My Introspective

by Laurus Nobilis
My BrainCast

Strategic Management

Management Tools – S.M.A.R.T Concept (B)

 

SMART Objective

 

What you need to do when setting an Objective? When the Objective target is too small, meaning non productive? When the Objective Target is too high, meaning demotivating?

 

Posted: Feb 2008


 

 

 

 

 

 

 

 

One of the tools during the process of Objective setting is the S.M.A.R.T concept. This concept is acronym for terms that represent business imperatives which need to be delivered, in order to set objectives that will bring result.

Specific - meaning the exact outcome to be achieved for the period.

One of the tools during the process of Objective setting is the S.M.A.R.T concept. This concept is acronym for terms that represent business imperatives which need to be delivered, in order to set objectives that will bring result.



Measurable - units of accuracy, timeliness, completeness, quality, quantity rate or cost used to determine progress and achievement.

Attainable - so that the objective can be achieved (but stretching) within the scope of the role, skills and capabilities with appropriate effort and motivation. 

Relevant - so that the objective states the individual’s share of the work to be done for the department.

Time-framed - so that the objective has a realistic time frame for completion.

 

The Objective setting tool can be based on this or similar example:

SMART Objective

S.M.A.R.T. Objective can be defined like the following Sales Presentation of Salesmen to the Customer ( Outlet Owner ):

"I am sure that you can increase your sales of Chips by 20% in the next month, that will bring you extra 150 €, if you place Chips Display next to Beverage section".

It is important to remember that objectives should neither be “out of reach” nor too easy to achieve. At same time objectives should address expected achievements and performance.

 

 

My BrainCast Self Improvement
blog comments powered by Disqus
 
     
My BrainCast My BrainCast energy Booster My Braincast Deep Sleep
My BrainCast Mandala Meditation My BrainCast Relaxation
my-braincast