popular biz reading
Marketing Mix: Promotion
Employee Turnover
Marketing Mix: Price
Planning and Organizing
Maslow's Hierarchy of Needs
Key Performance Indicators
Sustainable Competitive Advantage
Ishikawa Fishbone Diagram
Price Determination
Supply Chain Concept
Employee Induction
3 Basic Finance Statements
Sales Forecast Accuracy
FMCG Sales Boosting
OTIF - On Time In Full
Merchandising at the Point of Sales
Promotion Mix: Advertising
Employee Motivation
Porter's 5 Forces
biz sponsors
BrainCast Relaxation
Advertise on Biz Development
My BrainCast
Energy Booster
biz archive

My Introspective

by Laurus Nobilis
My BrainCast

Strategic Management

8 Steps of Organizational Transformation - John P. Kotter (I)

Organizational Transformation





The fast pace of changes can be difficult for some organizations to be done. Learn about structured approach of John P. Kotter that will help organization to transform successfully.


Posted: Mar 2012










The change management is the integral part of contemporary business. The fast pace of technological, cultural and economical changes are forcing every organization to change very fast. In fact, the pure survival of market oriented companies depends of ability to change.


Kodak FailureWithout fast change it is impossible to respond to the demand of market. Companies without ability to change quickly are doomed to fail, sooner or later. We can see examples around us that prove this. Kodak was one of pioneers of photography and innovation in their branch. But they were too focused on main business – traditional photographic film. They fail to keep up the pace with the trends of digital era.


John P. Kotter proposed the set of activities that can help an organization to recognize the need for change, embrace the change and successfully transform according the needs of the market. The 8 steps of organizational transformation are:


1.) Ensuring the feeling of urgency. Study the market and competitive reality. Identify and discuss potential problems and opportunities


2.) Organize the coalition of people who share the same opinion. Gather the group of people who share opinion and that possess enough power to lead the change.


3.) Create the vision for change. Design the inspiring vision that will help you to lead the process. Develop the strategy that will enable you to achieve the vision.


4.) Communicate the Vision. Identify all key stakeholders within the change process. Utilize available communication channels. Lead other by own example.


Determination of the prices depends internal and external factors.

Pricing goals represents internal policy. Also, price policy should be aligned on several other factors.

Transformation of the Organization5.) Encourage others for action. Overcome the obstacles that are standing against the change. Change the system or structure that has negative effect to the change. Encourage the taking of risk, out-of-box thinking and action.


6.) Plan and create "Quick Win" situations. Plan and create progresses that will bi visible. Recognize and award the people that deserve it.


7.) Consolidate the achieved progress and plan further changes. Use current success as a basis creating the credibility for overcoming remaining obstacles. Engage, promote and develop counterparts that will execute the vision.


8.) Formalize the new approach. Define connections between new way of behavior and organizational success. Build the assets that will help you in sustainability of new situation.




My BrainCast Self Improvement
blog comments powered by Disqus
My BrainCast My BrainCast energy Booster My Braincast Deep Sleep
My BrainCast Mandala Meditation My BrainCast Relaxation