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What
is the purpose of integrated brand marketing? What
is the link between shopper and consumer?
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Every
marketing activity is touching the brand
performance in the market. In most of the cases
the impact of brand activations is successful. But
still, this result can be more or less successful.
The measure of success is comparing regular brand
performance versus “enhanced” brand
performance, due to the marketing activity...
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More |
Posted:
Apr 2010
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How
to activate customer? How to engage customer?
Where we have the opportunity?
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The
shopping is very complex process which includes
many components. The shopper is the decision maker
in the shopping process. His decision depends of
many factors....
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Posted:
Apr 2010
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Promotion Mix: Public Relationship (B)
by
Laurus Nobilis
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What
is the role of public relationship within promotion mix?
What are the basic channels for building public
relationship?
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| Public
relationship is one of the elements of company
promotion within activities of marketing mix.
Public relationship represent communication of company
and establishment of relationship with different
stakeholder groups: consumers, employees,
shareholder, government and different social
groups... |
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More |
Posted:
Dec 2009
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What
is the role of advertising within promotion mix?
What is the difference between product advertising
and institutional advertising?
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| Advertising
is the basic element of promotion within marketing
mix. Advertising is any form of indirect
presentation of ideas products or services. The
basic purpose of advertising is to stimulate
demand and product sales. Therefore advertising is
considered to be basic instrument of sales and
communication with public... |
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More |
Posted:
Nov 2009
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What
is the role of promotion within marketing mix?
What are elements of promotion mix?
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| The promotion is
always serving to specific goal. These goals can
be public informing, demand increasing, product
differentiation, and product value increasing or
sales stabilizing. Usually the promotion is
targeting more than one goal... |
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More |
Posted:
Sep 2009
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What
is the Price? What are the pricing goals of
marketing mix?
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| The
Price is the one of components of marketing Mix,
along with Promotion, Product Distribution and
Product. The price is usually defined as financially
expressed value of the product or service at the
market... |
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More |
Posted:
Jul 2009
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Expanding
the Market Footprint (E)
by
Laurus Nobilis
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What
makes some product to be successful? How to
measure the success?
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| Content
of the e-book can be anything: a novel or a short
story; it can be your business presentation; you
can make a teaser for your web-site. Simply you
can take anything for the e-book content.... |
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More |
Posted:
Sep 2008
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Why
do you need the e-Book? How to write the e-Book?
How should you publish it?
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| Content
of the e-book can be anything: a novel or a short
story; it can be your business presentation; you
can make a teaser for your web-site. Simply you
can take anything for the e-book content.... |
| Read
More |
Posted:
Apr 2008
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