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Marketing Mix: Promotion
Employee Turnover
Marketing Mix: Price
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Maslow's Hierarchy of Needs
Key Performance Indicators
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Ishikawa Fishbone Diagram
Price Determination
Supply Chain Concept
Employee Induction
3 Basic Finance Statements
Sales Forecast Accuracy
FMCG Sales Boosting
OTIF - On Time In Full
Merchandising at the Point of Sales
Promotion Mix: Advertising
Employee Motivation
Porter's 5 Forces
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My Introspective

by Laurus Nobilis
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Market Positioning Strategy (I)


What is necessary for good market positioning approach? How to choose appropriate market positioning strategy?

Procedure of product positioning should be respected when launching a new product. Any rush or blind decision is bringing a considerable risk. Product launch that is not carefully planned is the most probably destined to failure. Competitive market with dense and versatile competition leave very little or no space for blind try.

Read More - Posted: Dec 2011

Marketing Mix: Product Distribution (B)


What is the effect of product distribution to the marketing mix? Learn about relation between numeric and net weighted distribution.

The marketing mix is composed of four components: Product, Promotion, Price and product Distribution. Product it is first prerequisite for the company to run their Business. But product also needs to be shipped to the sales outlets, in order to be sold to the consumers.

Read More - Posted: Dec 2011

Viral Marketing (B)


What is the Viral Marketing? How and why it works? What are the tips for the success of the viral marketing campaign?

Advantage of viral marketing is that it takes very little or no investment. The viral marketing system is powered by the will of transmitters to pass the message further. The power of exponential growth is tremendous. If every person is distributing the information to 5 people and further, this gives are 3.125 informed people after 5 levels from original message transfer.

Read More - Posted: Jun 2011

Direct Marketing (I)


What is the Direct Marketing? What is the advantage of direct marketing versus traditional mass media advertising?

Direct marketing is a sales method where advertisers approach potential customers directly with advertisment, products or services. The most usual methods of direct marketing are telephone sales ( tel-sell ), solicited or unsolicited emails, catalogs, leaflets, brochures, direct visits etc.

Read More - Posted: Jun 2011

Marketing Mix: The Product (B)


What is the role of the Product within the marketing Mix? What are the important aspects that determine the product?

The Marketing Mix is composed of four core components: Product, Price, Promotion and Product Distribution. The product itself is the starting point in creation of marketing mix. Product needs to be designed first in order to have the price determined, promotion designed and product shipped to market. ...

Read More - Posted: Dec 2010

Integrated Brand Marketing (E)


What is the purpose of integrated brand marketing? What is the link between shopper and consumer?

Every marketing activity is touching the brand performance in the market. In most of the cases the impact of brand activations is successful. But still, this result can be more or less successful. The measure of success is comparing regular brand performance versus “enhanced” brand performance, due to the marketing activity...

Read More - Posted: Apr 2010

Activating The Shopper (E)


How to activate customer? How to engage customer? Where we have the opportunity?

The shopping is very complex process which includes many components. The shopper is the decision maker in the shopping process. His decision depends of many factors...

Read More - Posted: Apr 2010

Promotion Mix: Public Relationship (B)


What is the role of public relationship within promotion mix? What are the basic channels for building public relationship?

Public relationship is one of the elements of company promotion within activities of marketing mix. Public relationship represent communication of company and establishment of relationship with different stakeholder groups: consumers, employees, shareholder, government and different social groups...

Read More - Posted: Dec 2009

Promotion Mix: Advertising (B)


What is the role of advertising within promotion mix? What is the difference between product advertising and institutional advertising?

Advertising is the basic element of promotion within marketing mix. Advertising is any form of indirect presentation of ideas products or services. The basic purpose of advertising is to stimulate demand and product sales. Therefore advertising is considered to be basic instrument of sales and communication with public...

Read More - Posted: Nov 2009

Marketing Mix: Promotion (B)


What is the role of promotion within marketing mix? What are elements of promotion mix?

The promotion is always serving to specific goal. These goals can be public informing, demand increasing, product differentiation, and product value increasing or sales stabilizing. Usually the promotion is targeting more than one goal...

Read More - Posted: Sep 2009

Marketing Mix: The Price (B)


What is the Price? What are the pricing goals of marketing mix?

The Price is the one of components of marketing Mix, along with Promotion, Product Distribution and Product. The price is usually defined as financially expressed value of the product or service at the market...

Read More - Posted: Jul 2009

Expanding the Market Footprint (E)


What makes some product to be successful? How to measure the success?

Content of the e-book can be anything: a novel or a short story; it can be your business presentation; you can make a teaser for your web-site. Simply you can take anything for the e-book content...

Read More - Posted: Sep 2008

Marketing Mix - 4Ps(B)


What is the Marketing Mix? What are the levers of Marketing Mix? How to apply the Marketing Mix in Different Situations?

Every company in every market has it's own approach to market. Whether it is good or not, successful or not successful, at the end it is unique. So how can market approach be that different? Simply because there are so many variables in the business...

Read More - Posted Mar 2008