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Marketing Mix: Promotion
Employee Turnover
Marketing Mix: Price
Planning and Organizing
Maslow's Hierarchy of Needs
Key Performance Indicators
Sustainable Competitive Advantage
Ishikawa Fishbone Diagram
Price Determination
Supply Chain Concept
Employee Induction
3 Basic Finance Statements
Sales Forecast Accuracy
FMCG Sales Boosting
OTIF - On Time In Full
Merchandising at the Point of Sales
Promotion Mix: Advertising
Employee Motivation
Porter's 5 Forces
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by Laurus Nobilis
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Biz Development Archive 2009

2007 | 2008 | 2009 | 2010 | 2011 | 2012 |

Employee Motivation
Human Resources Outsourcing
Basic Skills
Change Management
Coaching and People Development
Strategic Thinking
Team Briefing
Analysis and Information Gathering
Opportunity Assessment
Planning and Organizing
Contingency Planning
Maslow's Hierarchy of Needs
Decision Making
Workplace Ergonomics
Workplace Management
3 Basic Financial Statements
Price Determination
Cash Flow Drivers
Marketing Mix: The Price
Marketing Mix: Promotion
Promotion Mix: Advertising
Promotion Mix: Public Relationship
Outsourcing Services

How to Delegate the Task?
Leadership and Management
Performance Management
Individual Development Plan
Performance Feedback
Situational Leadership
Price Elasticity of Product Demand

Product Lifecycle Management
Aggregate Demand of Market
Aggregate Supply of Products
Demand and Supply Equilibrium
Password Security
Goals Setting
Price Cut Trends
Supply Chain Outsourcing

Supply Chain Optimization
Integrative Mission of Supply Chain
Transforming of Supply Chain to Value Chain
Demand Volume Leveling
Supply Chain and Competitive Advantage
Lead Time Definition
Supply Chain Competition
Globalization Economy
Demand Forecasting
Cross Functional Demand Forecasting
Segmentation Of Products
Product Segmentation Matrix
Stock Out Measurement

Maslow's Hierarchy of Needs (I)


What is the Abraham Maslow's hierarchy of needs? What is the relation of a working environment and employee motivation with the Maslow's hierarchy of needs?

In order to understand the full scope of complexity of human motivation, Abraham Maslow developed theory of hierarchy of needs. This hierarchy of needs, also called Maslow's hierarchy of needs, or simply Maslow's theory, is trying to group the various motivators in different groups. These groups of hierarchy of needs starts with the basic needs, like breathing and survival, until the top level needs like morale or creativity...

Read More - Posted Aug 2009

Supply Chain and Competitive Advantage (E)


What is the difference between logistic management and supply chain management? What is the contribution of supply chain to company's competitive advantage?

This concept of supply chain management is relatively new and is different from logic of logistics. Logistics management is primarily concerned with optimizing flows within the organization, whilst supply chain management recognizes that internal integration by itself is not sufficient...

Read More - Posted Jun 2009

Marketing Mix: Promotion (B)


What is the role of promotion within marketing mix? What are elements of promotion mix?

The promotion is always serving to specific goal. These goals can be public informing, demand increasing, product differentiation, and product value increasing or sales stabilizing. Usually the promotion is targeting more than one goal...

Read More - Posted: Sep 2009

Human Resources Outsourcing (E)


What is the Human Resources Outsourcing? What is the Difference between employment and outsourcing of Human Resources? What are advantages and disadvantages of human resources outsourcing?

Hiring the external agency that deals with human resources outsourcing, that will "land" employees of needed qualification, is a easier way than giving the employee contract to every individual engaged in business activity. Actually, there is no real employment by the company, since the company is renting and paying for the given service of human resource outsourcing, instead of the employment salary...  

Read More - Posted: Jan 2009

Situational Leadership: Balance of Leadership Style And Readiness (E)


What is the proper balance between leadership style and readiness of employee?

In reality, every combination of readiness and leadership style is possible. Still the most effective leadership style is when leadership style level corresponds to the readiness level. For example if the employee is new in the company he may be motivated to learn and advance in his position, but he does not have the knowledge...

Read More - Posted: Nov 2009

Progressive Goals Setting


What is the progressive goal setting? What makes the balance between overstretching and realistic goal setting?

Every business has it's own targets or goals. Those goals are expressed in units sold, revenue generated, profit obtained, etc. One thing is common for every successful company – the progressive growing goals setting. Companies always try to set the target for incoming year higher than for the actual year. Why?

Read More - Posted: Jun 2009

Performance Management (E)


What is performance management? What is the role of objective setting and performance review within performance management?

Performance is making the things to be done right. Performance is the personal output of every individual within the company. The overall business result depends of aggregated performance outputs of all employees. Therefore, the care for the optimal performance output from every employee is the job of every manager...

Read More - Posted Aug 2009

Price Elasticity of Product Demand (B)


What is measured by price elasticity of demand? What are the basic price elasticity of demand models?

Price elasticity of product demand is measuring the relation of price and demand for the product. The price variation is influencing product demand in different ways. As a general rule the price increase is causing demand decrease...

Read More - Posted: Aug 2009

Marketing Mix: The Price (B)


What is the Price? What are the pricing goals of marketing mix?

The Price is the one of components of marketing Mix, along with Promotion, Product Distribution and Product. The price is usually defined as financially expressed value of the product or service at the market...

Read More - Posted: Jul 2009

Product Lifecycle Management (B)


What is the purpose of product lifecycle management? What are the stages of product lifecycle management?

The sales, revenue and profit of every company depends of cleverly balanced portfolio. This means that it would be difficult to survive in the market without optimized portfolio. Balanced portfolio of differentiated products with different target population seems to be a good approach...

Read More - Posted: Aug 2009

Individual Development Plan (E)


What is the Individual Development Plan? What are the main activities of individual development plan?

Individual Development Plan ( IDP ) is formal document that identifies an individual’s learning and development goals. The manager and employee jointly develop the Individual Development Plan. That plan contains trainings, education and development activities ( formal and informal ) related to competences needed to meet the goals of Individual Development Plan....

Read More - Posted: Aug 2009

Demand Forecasting (E)


What is the Demand Forecasting? What is the reflection of demand forecasting to inventory management, stock-out and write off?

Demand for the product is the basis for the sales plans, as well as supply chain planning. Once the demand is determined it is possible to estimate market share and potential sales volume. Demand forecasting is also basis for supply chain activities. Procurement, production, warehousing and distribution depend on total potential volume, average cycle volume as well as maximum demand peaks... 

Read More - Posted: Aug 2009

Lead Time Definition (I)


What is definition of lead time? What is the difference between traditional definition of lead time and strategic lead time?

Lead time is traditionally defined as the elapsed period from receipt of customer order to delivery. In today's environment there is a wider perspective that needs to be taken. The real lead time is the time taken from the design board, material procurement, production and distribution to the end market... 

Read More - Posted: Jun 2009


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